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SixChannels says Database marketing is key of success for the Sales & Marketing department of any industry or company.

We all know how difficult to make a brand image of company in this competitve market. If we are using a opt-in datbase than there will be not much problem but what if after using the opt-in database we are getting spam complaints. This can ruin the brand image of company & also the credibility.

For this reason, we strongly recommend only sending permission-based email, also known as opt-in email. Double Opt-In Database Marketing can be an extremely effective way to increase visitor-to-sale conversion rates, build strong relationships with your customers, and turn your one-time buyers into lifetime product evangelizers who recommend your organization to everyone they know.

SixChannels answers Why Double Opt-In Database is Important