Nude Beach Summer Wheat is the latest seasonal beer launched by Stevens Point Brewery, which has launched three other seasonal craft brews over the past year. The ale's name popped up during a brain-storming session, said the brewery's operating partner, Joe Martino.

"We decided to have a fanciful name," Martino said. That's a common marketing gimmick used in the brewing industry, where you don't even have to leave Wisconsin to find colorfully named beers such as Louie's Demise, Spotted Cow and Bitter Woman.

The beer's label features a nude beach scene - although the beachgoers have their naughty bits covered by such objects as a surfboard, towel and volleyball. The full monty would have not amused the federal regulators who approve beer labels, Martino said.

Nude Beach's recent launch quickly drew attention from the nation's nudists, said Carolyn Hawkins, spokeswoman for the American Association for Nude Recreation,

Nude Beach will probably see a spike in sales

among nudists