clipped from: thenextright.com   

Online Activism: Taking it to the Tweets

Patrick Ruffini wrote that “The Rightroots Needs Less Meta and More Purpose.” I’ve recently been involved in two Twitter campaigns which have convinced me that the proper combination of meta and purpose can lead to political success. 

Using this article as a base for our Twitter operations, we provided the following:

  • Twitter limits your call to action to 140 characters. It’s important to have a web page or blog entry for people to reference which provides the necessary details and reasons for people to use Twitter to help your political cause.
  • Hashtags work. They enable you to expand your base from just your personal followers to large groups of people who share similar interests.
  • One NY Times headline can win, or lose, a political war. Only under the most extreme of circumstances will a tweet  have the same impact. Concentrating a whole lot of tweets on a vulnerable target can work wonders, though.