Radiohead is not only solely distributing their new album over the net, but enabling consumers to choose their own price.

Choose your own price.

If you work in any intellectual property driven industry, you better think about that for a moment.  It may reflect the actual demand model you are about to deal with.  As the Net Gens become the dominant demographic in the market, they are more influenced by their peers than institutions, and know if they can't get what they want from institutions they will do it themselves.

Letting businesses choose their own price is a far way away, although I believe inevitable, as we transition to a gift economy, because of the institutionalized irrational selfishness of the corporate individual (feel free to disregard this sentence).  But it is very real for consumer markets.  Information not only wants to be free, so to does the decisions it informs, which is how information creates value.