1. Be unique - Make up a word (like Dooce), leave out a vowel (like Flickr), or deliberately misspell a word (like Pownce). Your name can work well, especially if it’s not an extremely common name, but only use it if you’re not planning on selling the site in the future.

2. Be amusing - I ran across a Jewish scholar’s blog called the “Velveteen Rabbi” some time ago, and I have never forgotten the name. Use a play on words to put a smile on the face of visitors and they’re more likely to find you again.

3. Be odd - Sounds like strange advice maybe, but the goal here is to be memorable. Defective Yeti is an extremely odd name for a site, but you’re unlikely to forget it quickly.