clipped from: designedbykrista.com The process of attempting to make your site appear at the top of search engine results is called “Search Engine Optimization” or SEO. Search Engine Optimization/SEO is not an exact science, as major search engines are continually improving in order to provide the most up-to-date and pertinent content to their users. In addition, search engine companies have to continually battle “search engine spammers” who use underhanded methods to artificially increase their rankings.
SEO (search engine optimization) is optimizing your web site so that search
engines (such as Google.com) can easily find, index and rank your web site.