clipped from: www.readwriteweb.com   

Gen Y is taking over. The generation of young adults that's compromised of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole.

They're Plugged In
TV Isn't King
They Don't Care About Your Ad, They Care What Their Friends Think
Work Isn't Their Whole World
They're Socially Conscious

Since Gen Y grew up on the web, they're going to be the driving force behind the way the web of the future is shaped. What Gen Y wants from the web will be the web.

Internet TV
Socializing Rules...But They Want to Control It
Marketing Has To Change
Work Tools Need to Mirror Web Tools
Web Sites Will Need to Cater to Shorter Attention Spans
Mobile Web? Yes Please!
Ignoring the voices of Gen Y is something you should do at your own peril,