The real secret to a successful blog/book/business...
The secret is simply this: you have a much better chance for success when your business model makes what's good for the users match what's good for the business, and vice-versa. Our books are best-sellers not because we're better authors or teachers (a meritocracy), but because they were literally labors of love. We wrote them with one very clear goal:
ask the question we keep bringing up here, "What will this help the user do?" Not, "How can we make a great product?" Nobody cares about your company, and nobody cares about your product. Not really. They care about themselves in relation to your product. What it means to them. What it does for them. What it says about them that they use your product or believe in your company. You're still just the delivery guy, and your package helps the user kick ass at something. However, when you DO have a product that truly helps the user, they might just love you for it.
clipped from: headrush.typepad.com 