More than 5,000 IPCs recently gathered in Hanoi, Vietnam, to welcome HIRO™ beverages to their exploding market.

The sold-out event included dance performances, music, a play introducing HIRO, and models showing off the brand new Energy, Mobility, and Vitality drinks. IPCs came from all over the country, some traveling overnight in buses and trains for five, seven, and even 12 hours just to be there.