Marketers' Top 10 Wish List for Agencies of the Future

1. Greater knowledge of the digital space

2. More use of "pull interactions"

Nine in 10 respondents (90 percent) agree that to engage consumers with their brand it is increasingly important that their agency uses "pull interactions" such as social media and online communities rather than traditional "push" campaigns.

3. Leverage virtual communities

An overwhelming 94 percent of respondents expressed interest in leveraging virtual communities (public and private) to understand more about their target audience.

4. Agency executives who use the technology they are recommending

5. Chief Digital Officers make agencies more appealing

6. Web 2.0 and social media savvy

7. Agencies that understand consumer behavior

8. Demonstrate strategic thinking

9. Branding and creative capabilities

10. Ability to measure success