Protect your personal information. Share credit card or other personal information only when you're buying from a company you know and trust.
Know who you're dealing with. Don't do business with any company that won't provide its name, street address, and telephone number.
Read the small print. Get all promises in writing and review them carefully before you make a payment or sign a contract.
Never pay for a “free” gift. Disregard any offer that asks you to pay for a gift or prize. If it's free or a gift, you shouldn't have to pay for it. Free means free.
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