Let’s use Blogging Experiment as an example. For almost 2 years now, BE has been a content driven resource teaching people how to make money. The topics include blogging, internet marketing, affiliate marketing, and how to buy and sell websites. While the topics are varied, the general them is consistent: how to make money online.
Don’t Forget The Footer
Just as important as it is to have the search engine see your keyword phrase somewhere close to the top of your site, it’s equally important to include that same phrase, or even a little different variation of that phrase (what I recommend) at the bottom in your footer.