Women don't click with online videos

Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace.

But the report also says only 66 per cent of those women are watching videos online compared to 78 per cent of men.

"Men are more visual than women, who tend to communicate in writing and or in words," said Debra Aho Williamson, senior analyst with eMarketer and the author of the report.

"Women are more likely to use the Internet to get things done, to accomplish tasks, to check something off of a checklist that they need to do," Williamson said.

"Men are more likely to use the Internet to have fun. And a lot of what you see on youtube.com is silly, time-saving kinds of things that maybe women don't feel they have the time for, or don't want to have the time for."

Today's generation of teenage girls will also make a difference because they are used to viewing video online as much as their male counterparts, she said.