FOREVERISM | Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.
let’s start with how countless individuals are building online profiles and relationships that are potentially ‘forever’, and how that is already impacting their interaction with brands in a variety of new ways.
ocusing on just two consequences of FOREVERISM in this briefing*: a conversation revolution, and the related move towards a beta attitude.
Feel FOREVERISM is too broad a topic to dig into? Then focus on a few specific projects.
Like fine-tuning your Twitter strategy to really start the conversation with your customers. Or introducing one ‘beta’ product that you will keep improving with help of the crowds.
From there on, try to make FOREVERISM part of your thinking when it comes to client relationships.
clipped from: www.trendwatching.com 