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62 Million Consumers Begin Holiday Shopping before Black Friday

More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.

Just under 36 percent of holiday shoppers say they begin shopping between Thanksgiving and December 15, and close to 26 percent say they start their shopping between December 16 and 23, MRI’s 2008 Omnibus Recontact Study found.

Approximately 2 percent of holiday shoppers don’t begin their holiday shopping until Christmas Eve or Christmas Day.

(View tables of early holiday shopping intentions and early shopper profiles.)

  • Almost 62 percent are women, who are 18 percent more likely than holiday shoppers in general to begin shopping before Thanksgiving.