October 12th, 02007 by Alexander Rose
are on the verge of introducing systems to monitor their users online activity in order to better direct advertising toward them. It doesn’t seem long before this kind of marketing system will also be applied to virtual worlds. The process of distilling an individual’s online behavior into a digital profile is currently driven by the commercial needs of advertising but it is possible to imagine it being used in more creative ways. The software used to track the online behavior of users, within in particular system (virtual worlds or social networks) could be modified to track the entirety of their online behavior, over a longer space of time – say thirty years. At the end of this period the data could be used to program an avatar. This avatar would inhabit a virtual world or worlds and be programmed with all the users personal data, preferences and potential responses– would this lead to an avatar afterlife?
clipped from: blog.longnow.org 