clipped from: www.marketingcharts.com 
Email marketers are missing some great opportunities to increase their email deliverability, not to mention opens, clicks and conversions, according to a study on email practices by eROI.
For example, about three of four email marketers say they are paying closer attention to subject lines than in the past, and 50% are trying to keep them more concise, but only 28% say they are actually testing them.
