Starbucks Corp. Chief Executive Howard Schultz said the coffee chain would combat the notion that its drinks are expensive, as he outlined plans to weather an economic downturn.
Starbucks starting suffering when gas skyrocketed to a green-induced $4/gallon. The choice for consumers between gasoline and a $4 coffee was pretty easy to make. And where $4 gasoline left off, the global financial crisis picked up.
Starbucks investors might want to ask CEO Howard Schultz why he is lobbying for economy-harming global warming regulation, which could easily bring back $4+ gasoline, higher electricity prices and more — none of which is good for the $4 coffee business.