Bjorn Lomborg's new book attacked by a polar bear

It seems there may be a bit of last minute damage control over at the Bjorn Lomborg camp.

A heavy piece of the marketing campaign for Lomborg's new book Cool It was the author's claim that polar bear populations are increasing. Lomborg uses this as evidence of his argument the consequences of global warming are more hype than reality.

And the marketing of Lomborg's contentious claim seemed to be working. That is until Salon.com's Kevin Beger took Lomborg to task over the claim. Beger levels the polar bear claim leaving Lomborg's only defense to say: "OK. But I've talked to a different expert that's up in Greenland, who works for the Danish government, and he has looked over my chapter, and said that it's OK."