clipped from: money.cnn.com (Fortune Magazine) -- The helicopter was out of control and Jeff Bezos, the dotcom billionaire who founded Amazon, was pretty sure he was about to die. He was pinioned in the front passenger seat as the pilot frantically tried to thread the cherry-red copter through a field of trees.
Bezos had been flying around the boondocks of West Texas to scout out a site for Blue Origin, a space tourism venture he'd long dreamed of starting. The helicopter ferried them to a remote area that a government report would later describe as "mountainous terrain next to a creek." After a brief look around, Bezos and two employees hopped back into the helicopter, and the pilot tried to take off. That's when things went bad.