The Fine Art of Saying "No" to Clients Part Two

Last week we looked at why it can be important to say "no" to clients. This week we look at how to say "no".

But you've made a mistake. Agreeing to reduce your price suggests to Mike that he's got you by the balls. For no reason at all you've agreed to reduce your price. Mike knows that you want his business, and he understands his position of power. You're Bambi. You've just rolled onto your back and exposed your soft white belly to Mike's big gun.