Here’s an interesting scenario: what if RSS readers become more ubiquitous?

What if people who read political, gossip, entertainment, automotive, health, sports and science blogs start doing so through RSS readers as opposed to visiting a blog. How would that affect blog-vertising if, at best, all a reader sees is a small ad in your RSS feed? Would these ads generate enough revenue to make blogs viable economically? The answer, I think, is no.

Still, I do believe RSS is moving into the mainstream at a rapid clip as services such as Google Reader make it easier than ever to read and subscribe to a variety of content. At the same time, content producers are embracing RSS as a distribution vehicle.

This means blogs and advertisers using blogs will need to quickly adapt because the landscape is changing as we speak - and read.