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Persuasion: The Right-Ear Advantage


If you want someone to comply with a random request for a cigarette, you should speak into their right ear, according to a new study by researchers in Italy.


Marzoli & Tommasi (2009) had a female confederate visit a disco and approach 176 random people asking for a smoke. Clubbers were about twice as likely to hand one over if the request was directed at the right ear, whether or not the clubber was male or female. Whether these findings will hold good for other types of request is unknown.


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