This site, in conjunction with it's sponsors, has been established to abolish the ever-present lie that is "LOL." Over the past decade it has become increasingly obvious that countless web users are misrepresenting themselves by typing LOL (or "lolling" as it has come to be called) when they are NOT actually laughing out loud. This ruse has been at the expense of internet loyalists who add up the lol's they receive in chat rooms and on message boards every day.