Blame recession cuts. Pizza Hut is slicing the "pizza" from its store name on its boxes and some store signs. The fast food chain will now brand some stores as "The Hut."
The new "Hut" stores will be more than simply places to place a delivery order, according to MediaWeek. They will include televisions that broadcast programs such as "Wheel of Fortune" and "Entertainment Tonight."
This isn't the first time for Pizza Hut parent
Yum Brands to change the branding of one of its iconic restaurant chains, which include Taco Bell. In 1991, the company rebranded Kentucky Fried Chicken as KFC. Recently, to highlight the company's healthier grilled chicken offerings, the company has referred to the KFC brand as KGC.
In other news related to YUM, two California residents are reportedly suing the KFC chain for failing to give them a free grilled chicken sandwich.
clipped from: blogs.moneycentral.msn.com 