clipped from: online.wsj.com   

Computer Scientists
Pull a Tom Sawyer
To Finish Grunt Work
June 27, 2007; Page B1


How is this for low: Elite computer scientists are using highly addictive computer games to trick unsuspecting Web users -- possibly including children -- into toiling without pay for some of the world's richest companies on stupefyingly dull grunt work.


Web hit known as the ESP Game, at espgame.org. The site has had more than 130,000 visitors and has lately inspired other researchers to try the same thing.

The game links two random players via the Web. Both are shown the same picture, then have to type in possible keywords to describe what they see. If the keywords match, points are awarded; people have been known to play for hours.


What's really going on, though, is that a previously unlabeled picture collected off the Internet is being given keywords that can be used later to categorize or retrieve it.