clipped from: www.chicagotribune.com   

www.chicagotribune.com/business/chi-mon_second_lifejul23,0,7924397.story


chicagotribune.com


TECHNOLOGY


Second Life proves hard sell


Marketers discover shopping, at least for real-world products, isn't a main activity in the virtual world


Their interests seem to tend toward the risque. Ian Schafer, chief executive of online marketing firm Deep Focus, which advises clients about entering virtual worlds, said he recently toured Second Life. He started at the Aloft hotel and found it empty. He moved on to casinos, brothels and strip clubs, and they were packed. Schafer said he found in his research that "one of the most frequently purchased items in Second Life is genitalia."