You’d be surprised, but a whole lot. Joyner learns his marketing lessons from all walks of life. Mind Control Marketing is an eclectic compilation of marketing sources. Joyner’s great message, in the book, is to always be aware. You can apply your lessons from anywhere.

Psychology teaches us that all human beings have a specific list of needs that are always strived to be met- those are needs you can appeal to. Sociology teaches us that we, homosepians, are very easily influenced by groups and that we aim to conform- is your product the thing that everybody’s buying? Politicians market themselves everyday, polishing their personal brand and image. The military has come to some fascinating conclusions, through the years, about improving productivity, out-thinking the enemy and- the ever-surprising- art of being seen.