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The Art of Generating Buzz

Guy Kawasaki of How to Change the WorldGuy Kawasaki of How to Change the World | February 11th, 2009 - 08:40 AM
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Guy1Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (Doubleday, 2009). Prior to writing these books, he was vice-president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. He holds an MBA from the University of San Francisco. In this interview he brings us up to speed on the techniques to generate buzz that every small business owner must master.

If you’re interested in building buzz for your business, I recommend that you read The Anatomy of Buzz Revisted. It is on par with Robert Cialdini’s Influence. For more information about marketing, check out Marketing.Alltop.