Table of Contents

• Executive Summary

In This Article:

• Beginning of Article
• Anatomy of a Customer Job
• Creating a Job Map
• 1: Define
• 2: Locate
• 3: Prepare
• 4: Confirm
• 5: Execute
• 6: Monitor
• 7: Modify
• 8: Conclude
• Ancillary step: Troubleshooting

Exhibits And Sidebars:

• Mapping a Customer Job
• Uncovering Opportunities for Innovation