clipped from: www.trendhunter.com   

Serero Eiffel Tower Extension (UPDATE) - Le Grande Hoax

Serero Eiffel Tower Extension (UPDATE) - Le Grande Hoax

The story of the Eiffel Tower anniversary extension has gone through the web like wild fire and generated mixed reactions. From those who were excited about the temporary makeover to those who were appalled and angry at any change of such a beloved landmark.

I say kudos to Serero for both getting a huge amount of free publicity, stirring conversation among people and for reminding these ‘reputable’ news agencies to do their job right.

clipped from: www.serero.com   
“The Eiffel tower platform project is not a hoax, it is a manifesto to reconsider  innovation in France…”
 This project has been a victim of disinformation ( notably by the article published in The Guardian) which contributed to discredit our proposal.  Many blogs and daily newspapers did present wrongly the project as the winner of a competition organized and approved by the Société d’exploitation de la Tour Eiffel.