clipped from: blog.premiereglobal.com Searching for the perfect marketing campaign isn’t much different than looking for Bigfoot or the Loch Ness Monster. The Email Marketing world also has our own myths and legends that just won’t seem to go away. The truth is that we’ve discussed them enough that sometimes they start to make sense. It is pretty easy to talk ourselves into the theories and special research. We study and study our results, putting the data into complex formulas and spreadsheets, looking for some outcome, any outcome that may reveal the secret to Email Marketing.
