Super-Rich Read and Go Online More, Watch TV and Listen to Radio Less

Affluent “heads-of-house” read more publications and use the internet more heavily than the balance of the population, and consumption of these media increases with affluence, according to the 2008 Affluent Survey from Ipsos Mendelsohn.

Affluent Americans with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9.  Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5.

Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing.