Whenever we attempt to make sense of information visually, we first observe similarities and differences in what we are seeing. These relationships allow us to not only distinguish objects but to give them meaning.

The principles of perception give us valuable insight into how we visually group information.

Introducing variations in one or all of these categories creates visual contrast. The more contrast between two objects, the more likely they will be perceived as distinct and unrelated.

Fig 5

Fig 7