The European football association, UEFA, is demanding that a Swedish fast food restaurant close down during the under-21 European football tournament.
The association is requesting that an outlet of the competing Swedish Max
hamburger chain connected to Borås Arena close its doors for four days in June
Fast food giant McDonald’s is one of Uefa’s largest sponsors and competes with
Max in Sweden.
I assume that the city of Borås will solve this. It’s not uncommon for Uefa to
demand that the organization’s sponsors get exposure when big matches and
tournaments are arranged by Uefa,”
clipped from: www.thelocal.se