clipped from: physorg.com   
As they played games in the MRI scanner pictures with rankings of other players and updated outcomes periodically flashed on the screen. Situations that could signal a fall in status activated circuitry known to process emotional pain and frustration ...

Human imaging studies have for the first time identified brain circuitry associated with social status, according to researchers at the National Institute of Mental Health (NIMH) of the National Institutes of Health. They found that different brain areas are activated when a person moves up or down in a pecking order – or simply views perceived social superiors or inferiors. Circuitry activated by important events responded to a potential change in hierarchical status as much as it did to winning money.

“Our position in social hierarchies strongly influences motivation as well as physical and mental health,”