In a speech I gave last week in Tel Aviv, I suggested to employees of a very successful and established Israeli company that they should embrace the creative spirit and once again embrace innovation and change. I even went so far to suggest that the company should consider “…forgetting about ARPU and EBITA” for 12-18 months and see what happens. When the people said that “they are not Google” I suggested that maybe if they took the time to embrace innovation and change that they could try thinking like Google for a change.