clipped from: civileats.com   

Messy Messages: When the Truth Is Labeled a Smear Campaign


A recent Mercy for Animals (MFA) investigation at New England’s largest egg producer revealed a list of cruelties few people would ever want to witness. Dead hens left to rot in cages with live hens. Birds, wildly flapping, kicked like footballs into manure pits. Cages upon cages of birds crammed so tight they can’t even spread their wings. The list of horrors goes on.


In addition to paradoxically calling videotaped evidence of their own facility a “smear,” the industry is dutifully pointing out that the investigated factory farm passed its recent third-party audit of the United Egg Producers (UEP) with flying colors.

Such assurances bring to memory the fact that the now-infamous California slaughter plant investigated by The Humane Society of the United States for downer abuse had not only passed all its third-party inspections, but was actually awarded by USDA as the school lunch program’s “supplier of the year.”