Upstart company Interead is looking to jump into the ever-expanding library of e-book readers with its debut, the COOL-ER. Company founder Neil Jones describes it as the "iPod moment that e-readers have been waiting for," calling the device the first of its kind to be designed specifically for the non-technologically inclined reader in mind. Indeed, the aesthetics seems to borrow liberally from the iPod nano, and features eight different color options.

The feature set is pretty barebones, with no keyboard, text-to-speech, WiFi, or Whispernet equivalent -- all files have to be loaded via USB or SD card -- but in its place is a more attractive $250 MSRP

It'll go on sale May 29th for US and Europe via its website