Jeffrey Wegesin is a furniture maker. His most
popular creation is a curvaceous side table, and even though he has sold
only two copies of it, he has already turned a profit. He did it without
so much as setting foot in a wood shop. And he is not alone. Wegesin is
one of 5,000 merchants who have established accounts with Ponoko, a year-old on-demand manufacturing
service in New Zealand.
Welcome to the age of the instapreneur. With nothing more than a
design, amateurs can manufacture jewelry, robots, T-shirts, furniture
— anything. No warehouses. No minimum orders. And no money down.
Thousands are launching instant businesses.
On-demand manufacturing could eliminate that constraint,
leading to a world where products are always available, nothing ever
gets discontinued, and the virtual shelves are always stocked.