Wieck proposed a digital newsroom that would reside within the existing Pinehurst site, with a seamless interface linking users to a Wieck-powered database of media-ready photos, news releases, and video footage. This would enable the Pinehurst media-relations team to extend its capabilities without sacrificing responsiveness or jeopardizing the reliability of corporate systems and servers.

Wieck’s proven expertise in the news arena, combined with its effective use of leading-edge technologies, soon convinced Pinehurst executives and IT staff that the value gained from a Wieck solution would far outweigh the monetary savings of keeping the project in-house. Wieck began working with Pinehurst about a year before the June 2005 event to develop and launch a full-featured digital newsroom well in advance of the tournament.