clipped from: hdbizblog.com   
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The cPDA prototype

I was recently contacted for a brief interview on collaboration and co-creation by Insight Magazine, and my friend Ryan Rasmussen and I were quoted in the magazine. You can see it online here, or find it on newsstands.

The magazine article was inspired by discussions that Ryan had with the D*I*Y*Planner community. When I got to meet Ryan face-to-face at SOBCon in Chicago this past May, I asked him about those discussions and how they led to a new product being offered by the company that he worked for. Then he showed me the prototype of the “Circa PDA” (or cPDA) that he developed with the productivity/planner community:

For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Create a remarkable experience.