
Sir Paul McCartney has followed in the footsteps of the world's leading climate scientist and a small Belgian town by calling on people to go meat-free one day a week and cut carbon emissions.
Backed by celebrities ranging from Chris Martin to Sheryl Crow, McCartney today launched his Meat Free Monday campaign asking households to cut out meat on Mondays and slow global warming.
Reducing meat consumption didn't just slow climate change, he said, but would help to fight global hunger and improve the welfare of animals.