clipped from: www.marketingcharts.com   

Mobile Video Draws 6.5 Million US Viewers in August

A total of 6.5 million Americans - many of them younger males who watch amateur and music videos -  tuned into mobile video in August, according to data released by comScore.

On-demand video is the most popular format, with 3.6 million viewers, the study found.  Amateur videos, such as those on YouTube, drew 1.3 million viewers, and represent the most popular type of content, followed by music videos and comedy videos.

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“At under three percent penetration, the mobile video audience in the United States remains small, but it is composed largely of males between 18 and 34 years old, which could make it attractive to advertisers seeking to reach multi-tasking early-adopters who don’t have time for appointment television.”