1. What is this?
  2. What do you have here?
  3. What can I do here?
  4. Why should I be here - and not somewhere else?
  5. Where do I start?

Don’t Make Me Think by Steve Krug

Unfortunately, some websites would rather annoy their visitors by:

  1. Showing a very large image of their logo and name in an unreadable font.
  2. Instructing the visitors what the “website requirements” are.
  3. Including the most annoying website text of all time, “Enter Here“.

taytay