On July 8, 2008, San Miguel de Allende was declared a World Heritage Site by the United Nations Educational, Scientific, and Cultural Organization (UNESCO). But even before receiving this international recognition, San Miguel de Allende's narrow cobblestone streets, friendly residents, and laid-back lifestyle had been drawing tourists and new denizens for decades.

The town serves as a model for how to leverage elements of history, architecture, and culture to positively impact a market's lodging and real estate dynamics. It's a model well-suited to other towns looking to secure a place on Mexico's list of premier alternative destinations. This article examines how San Miguel de Allende's allure is promoted to full advantage.

American and Canadian retirees have been moving to San Miguel de Allende since the 1930s.