clipped from: www.blogclout.com   

Do Blogs Need Tag Lines?

When CocaCola was a young softdrink company, they were faced with a problem. People
had no idea what CocaCola was and what they should do with it.

So some smart marketing executive at CocaCola came up with a solution. Tag one single word to all the billboards and other advertisements. The tag word was very simple. And it told people exactly what CocaCola is and what they should do with it. The tag word?

“Drink”

Unfortunately, not many products - especially blogs - can convey their message with just one word. A whole line is usually required. The Tag Line is the answer.

Your tag line helps people know what your blog is about.

Three Steps to Create a Powerful Tag Line:

1. Mention what your blog offers

2. Mention how you take care of the downside (optional)

3. Don’t mention anything else.