44% of clicks for B2B companies are directed to the home
page, not a special landing page.
Of B2B companies that use landing pages, 62% have six or fewer
total landing pages.
Only 52% of companies and agencies that use landing pages also
test them to find ways to improve conversions.
Here are some shocking statistics about the sorry state of landing
page usage, courtesy of the new MarketingSherpa
Landing Page Handbook (second edition):
clipped from: blog.marketo.com