Focus on Quality - Even on the Web
Your customers, your readers, your viewers - the people who are relying on you and supporting you are using the web. And, when they experience your work on the web, if it is anything short of exceptional, then the brand equity you’ve built over decades is squandered.
Connect with Your Network Online
If you still rely exclusively on your rolodex, planner, or the address book in your computer, email program or mobile device, then you have lost an edge over others in your industry.
Understand Your Audience, Their Needs, and Their Behaviors
Focus on the Right Things
Become a Complete Storyteller
Speak Up, But Only if You are Helping