clipped from: www.nytimes.com   

Salt caramel’s rise as the flavor of the year illuminates the fast flow of food trends in a country that can grab hold of a relatively unknown ingredient like chipotle and move it through a cultural sluice box that ends at McDonald’s.


Like grief, American food trends go through five stages

Stage 1

many dishes or ingredients that eventually make it big first appear in either small ethnic restaurants or fine dining establishments

Stage 2

made its way into high-end food magazines and specialty food shows

Stage 3

shows up on menus at more-inventive chain restaurants, like the Cheesecake Factory, or at large cookware chains like Williams-Sonoma

Stage 4

appearance in a mainstream women’s magazine, a larger chain restaurant or even in supermarkets, as a premium item

Getting picked up by Starbucks is what Ms. Nielsen calls “high Stage 4.”

Stage 5: complete integration in the American mass market

Wal-Mart rolled out the flavor in a box of truffles

Dulce de leche is what brought caramel back